Hennessy Cognac..a tradition of excellence
Hennessy cognac is known as the Master Blender and is from the family of Fillioux and now it is the seventh generation which is into it. The faultless combination of this Cognac is often called seductive and exiler by the connoisseurs.
Hennessy is among the very few brands which have been manufacturing cognac, a kind of French distilled wine or brandy for very long time. The company first surfaced when an Irish person Richard Hennessy, who was also a mercenary for the French king, was given a piece of land in the town of Cognac in 1765. He started a trading business. He used to send liquor back and forth to his relatives and friends.
His son, James Hennessy extended the business to the production of brandy on the name of the town and the business was renamed as James Hennessy and Co. which is the name of the company till date. This company has always been managed by successive generations of the Hennessey, currently in its eight generation, though the ownership has changed hands many times.
In 1971, Hennessy merged with a company named Moet et Chandon. In 1987, this drinks group merged with Louis Vuitton, a fashion house and created what is now known as the largest luxury goods business of the world: LVMH.
Every year, Hennessy markets more than three million cases of Cognac. Recently, it has been trying to increase its customer base beyond traditional drinkers by broadening the appeal of the drink and introducing new products like “Pure White” and “Fine de Cognac” and marketing them to perfection.
It is also popularizing Cocktail recipes. Like the Crunk Juice which was formed by mixing Hennessy and Red Bull Energy Drink is popularized by Crunk Artists Lil Jon, Ying Yang twins and the Eastside Boyz. Bone Thugs-N-Harmony popularized Sin, a drink formed by mixing Gin and Hennessy in equal proportions. Rappers like Xzibit, 2Pac, DMX, Nas, Nate Dogg, 60 Percent, Snoop Dogg, P. Diddy, Kayne West and The Game have mentioned drinking Hennessy in their lyrics. Group Digital Underground has also mentioned it in the song “The Humpty Dance”. “On Her Majesty’s Secret Service”, a James Bond Movie, Hennessy is mentioned.
In a unique style of marketing, Hennessy offers downloadable Wallpapers, Screensavers and Ring tones from its site. Hennessy produces about 40 percent of the total cognac of the world is undoubtedly the no. 1 brand in US. If you want to visit Hennessy, along with the barrel factories, vineyards and distilleries, you must definitely see the museum containing artifacts from the company’s Heritage.
The Master Blender of Hennessy has always been from the family of Fillioux which is now in its seventh generation. The perfect blending of this Cognac has been described as seductive by many and as exiler by others. Over the years, Hennessy has made itself a synonym of Cognac by its masterful blending. There is no reason for this tradition of excellence to end.
There is a hierarchy to the Hennessy Line of products. The average prices of the Hennessy line are below:
$29.99 USD V.S.
$40 USD V.S.O.P.
$120 USD X.O.
$150 USD Pure White (Available in Bahamas and France)
$180 USD Private Reserve
$400 USD Paradis
$1,800 USD Richard
$4,000 USD Ellipse (Limited production)