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Jagermeister is a liqueur or liquor specially flavored with herbs to 70 proof or 35% alcohol by volume. Jagermeister is the premier product of Mast-Jagermeister AG.
Jagermeister Picture

The manufacturing company is located in Wolfenbuttel, Germany. Jagermeister is considered to be a family name as well with some moder variants being Die Jaeger and incorrectly spelled Yaeger.

Recipe and Taste

The official Jagermeister recipe is highly confidential, however has been stated to be a blend of a total of 56 different herbs. Anise is an important part of the liqueurs flavor, however it isn't as prominent in the Jagermeister blends as in what are considered the true anise flavored liqueurs. Jagermeister is a digestif spirit closely in line with similar Central European stomach bitters, including but not limited to the Hungarian Unicum, the Denmark Gammel Dansk or Czech Becherovka. Different than many other drinks, Jagermeister has a somewhat sweeter flavor. Jagermeister is best served on tap at

Jägermeister's recipe is kept secret but is speculated to be a blend of 56 herbs. Although anise is a major component of its flavor, it is not as dominant in Jägermeister as in true anise-flavored liqueurs. It is a digestif spirit similar to other Central European stomach bitters, such as Gammel Dansk from Denmark, the Hungarian Unicum, or Czech Becherovka. In contrast to many such drinks, Jägermeister has a sweet flavor. On tap, the drink is ideally served at 4°F (-15.5°C).

Insider Germany, when a liqueur is called bitter, that means the liqueur is actually bitter. Jagermeister, however has a sweet flavor and is referred to as Krauterlikor or literally liqueur of herbs. Throughout Germany, there are numerous brands of Krauterlikor, however most of these liqueurs are not exported. The market leader in Germany is Jagermeister.


Jagermeister in German literally means "master hunter". This is derived from combing hunter or Jager with master or Meister. The famous Jagermeister logo is the prominent head head of a stag with a a radiant cross between the stag's antlers. The story is referenced from Saint Hubert. On the end of the Jagermeister label is a poem by Otto von Riesenthal published in 1848 which reads as follows:

Das ist des Jägers Ehrenschild,
daß er beschützt und hegt sein Wild,
weidmännisch jagt, wie sich's gehört,
den Schöpfer im Geschöpfe ehrt.

This Poem translated In English is as follows:

This is the hunter's badge of honour,
that he protect and nourish his game,
hunt sportingly, as is proper,
and honour the Creator in the creature.

Preserving the rhyme and meter, the poem is translated as:

This is the hunter's badge of glory:
That he protects and tends his quarry,
Hunts with honour, as is due,
And through the beast to God is true.


The Jagermeister was first founded by Wilhelm Mast in 1878. The herbal liquor formula however was developed in 1934. The product was first introduced throughout the German marketplace in 1935. Interestingly, the original purpose was as a medicine to cure digestive problems and incessant coughing. Throughout Germany, Jagermeister is still considered to be a digestif and many German households retain it for purposes and refer to it as "liver-glue" or Leberkleber.

In the year 1970, Jagermeister was first exported to the United States along with 60 other countries. The liqueur became very popular by the innovative efforts of Sidney Frank. Today, the liqueur is extremely popular as an alcoholic shot. Jagermeister is served very cold as a shooter in many American bars today.

Jagermeister in Sponsorship and Pop Culture

Since the 1970's, the brand of Jagermeister has been associated with motor racing. Jagermeister has sponsored numerous European racing teams, especially with those fielded by Porsches and BMWs. Additionally, Jagermeister has been involved with Formula ONe, DRM, Kremeer, Moritz, Zakspeed and Brun Motorsport. It's orange logo is highly recognized in motorsport livery. Jagermeister also sponsors the domestic table tennis team TTC Jagermeister Calw.

Jagermeister is also closely associated with the Bundesliga of the German football league. The Eintracht Braunschweig was the firt sport sponsor of the Jagermeister and renamed their team Eintracht Jagermeister. Throughout Germany, now Jagermeister is advertised on various stadiums.

Sidney Frank made the Jagermeister brand incredibly popular throughout the United States by associating it with the wild partying of heavy metal bands Slayer, Metallica and Pantera. He then took the band underground to sponsor tours and rock bands such as Hanzel und Gretyl, Orange Goblin, Hemlock, Bloodhound Gang, Dog Fashion Disco, Corrupt Absolute, My Ruin and SikTh. The company also sponsors the Jagermeister Music tour which is held biannually. The Jagermeister brand is frequently referred by numerous artists and bands in their songs.


* Karina Toth is also known as Jägermeister. He is an Austrian curler and prominent member of the Austrian National Curling Team and illustrious Curling club Priapismus

Jagermeister Commercial

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Details of Jagermeister